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Using Search Engines
to Locate Websites for Sale
Did you
know that some website owners don’t employ
the services of an online marketplace but instead
advertise it on their website? When I first used
the search phrase website for sale, Google returned
18.6 million listings. What that really told me
was there were over 18 million websites which
contained the words website, for and sale. Obviously
those search results were too broad.
Luckily all the major search engines allow you
to narrow your search by using quotation marks.
The advantage: a search engine will only return
results with that exact phrase on a webpage. This
search technique can trim your results significantly.
For example, when I used the search phrase “website
for sale” Google returned only 501,000 websites
which is more accurate. That meant over half a
million webpages contained the EXACT search phrase
website for sale. That’s a
lot of prospects! Here are common search terms
you can use when conducting a search:
“
web site for sale”
“
website for sale”
“
website 4 sale”
“
web site 4 sale”
“
turnkey website”
“
for sale by owner website”
“
for sale by owner web site”
If you want to narrow your search even further,
it’s easy. For example, if you only want
dating related websites, you can alter your search
to “dating site for sale” or “date
site for sale”. Here are other examples:
“
dating website for sale”
“
dating web site for sale”
“
dating website 4 sale”
“
dating web site 4 sale”
“
turnkey website”
“
for sale by owner dating website”
Just remember that in order for this search method
to be effective, you must use "quotation
marks" around
your search phrase.
Once you arrive to a webpage, see if you can locate
a link. Some website owners will already have
a page prepared for any curious visitors. How
much information revealed
will be up to the website owner. If not, locate
their contact page or email address and send them
a message.
There are two ways to approach a prospect, the
first is soft. I prefer this approach because
it’s
less threatening and intrusive. By sending a short
quick email, it allows the seller to open up and
see what they reveal. Here’s the soft
approach:
--------------------------------
Greetings Sally Seller:
I recently found your website through Google and
noticed it was for sale.
When possible, please provide me some background
on your site such as unique visitors, any income
and
why you want to sell your website.
Best regards--
Polly Prospector
--------------------------------
The second is a hard approach introductory email
which is direct
and to the point.
--------------------------------
Greetings Sally Seller:
I recently found your website through Google and
noticed it was for sale.
Below area a few standard questions I have about
your website. Your answers will help me determine
if
this may be a good match.
- origin of content including images
- monthly unique visitors (not hits)
- monthly total gross income
- monthly expenses
- monthly AdSense income
- any third party obligations (i.e., existing
advertisers)
- have you used paid advertising in the last year
- are the person authorized to sell
- asking price
- why are you selling
Thanks for your time.
Best regards--
Polly Prospector
--------------------------------
How
to Buy Established Websites with Little or No Money Down
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