If you’ve ever watched the Discovery Channel, you’ve probably seen one the most popular game shows on television, Flip this House. The object of the game is to buy a piece of property (usually a single family home or condo), fix it up then sell it for a tidy profit.
While the concept sounds enticing—almost too tempting—watching the show after an episode or two, you’ll quickly recognize that it may not be as easy as one may think. Despite some of the challenges contestants encounter, it’s always nice to see when an investor is able to buy a piece of property, fix and flip it while stuffing some extra cash into their pocket.
Similar to real estate investors, internet developers, webmasters and internet marketers are buying websites, improving them, then flipping a site for—you guessed it—a tidy profit. The formula for conducting a flip is virtually the same as in the world of real estate but at substantially less risk both financial and using vendors.
In the past few years, I have flipped about 10 income producing websites, some for substantial profits while others were sold just to provide an infusion of cash. The key was to buy at a good price, make proper improvements, beef up traffic then flip. A few may prefer to flip a site within a few weeks or even days for some motivated individuals, regardless, it can be a profitable opportunity.
An article published in the New York Times added credibility to the concept that virtually anyone could make money by flipping established website. It cites some incredible sources including eBay and Sitepoint.com about the tremendous growth in activity. More importantly is that there are still TONS of great opportunities to be had even right now.
Related posts
- Website Flip Strategy - Buy and Offer a Lease Option
- Website Flipping Strategy - Fix and Flip
- If You're Looking to Buy, Sell or Flip Websites, then Welcome!
- Website Marketplaces: Retail vs. Wholesale


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