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How
to Buy & Sell Established Websites &
Virtual Real Estate (VRE)
Webmaster’s
Guide to
Buying and Selling Websites
Learn How to Maximize Profits & Minimize
Risks in a Sour Economy
Table of Contents
Introduction
PART I - WEBSITE BASICS
Why Buying Established Websites Makes Dollars & Sense
Tremendous growth in the marketplace
Good reason: Strong return on your investment
Examples 1, 2, 3
Setting up a budget to buy
What to look for in a website
- Minimize Risk/Stock Analogy
- Importance of Diversification
- Low maintenance websites
- Compatibility with existing websites
Why website owners sell
- They need money
- Website Burnout
- Cash for another internet project
Key Elements You can Buy
- Established Websites (12 types listed)
- Domain sales
- Content to Republish
- Other intellectual property
- Type of websites to avoid buying
Types of Websites Available
- Specialty Directories
- Unique Content Sites
- Blogs
- Tutorials sites
- Forums which are active
- Community sites
- Product sites (ecommerce)
- MySpace tool sites
- Proxy sites
- Turnkey sites
PART II - BUYING AN ESTABLISHED WEBSITE
Where to Locate Website Deals
- Start with who you know
- Search Engines
- News Alerts
- Website Marketplaces & Auctions
- Online Lead Generation
- Social Networking
- Classified Ads
- Webmaster Forums
Website Risks
- Website traffic can change
- Site or account banned
- AdSense fickleness
- Trendy or temporary appeal
- Possible copyright violations
- Internet resources (ie bandwidth)
Site Evaluation
- Overview
- Qualified traffic
- Cash flow/net income
- Content quality/niche
- Site presentation/structure
- Website age
- Google Pagerank
- Site optimization
- Domain elements
- Proper meta/alt tags
- Seller’s credibility
9 Ways to Check Out a Seller
Third-Party Verification
- WHOIS database
- Alexa Rating
- WayBack Machine
- Directory Listings
- Previous sales records
- Search engine ranking and analysis
- Website Popularity/quality
- Site counters
- Trademark search
Communicating with the Seller
- Bidding on an auction
- Negotiation tips
- Finalizing an agreement
PART III - SELLING YOUR
WEBSITE
Selling Website or VRE Property
Want or need
Inventory your assets
Website Valuation
Type of sale: Auction, Marketplace, Other
Buyer’s credibility
Transfer the Domain/Website
Additional Transaction tips
Examples of marketplace listings & auctions
BONUS
REPORT #1 - FLIPPING WEBSITES
Overview
Different Types of Flip Strategies
- Fix Flip
- Buy & Lease or Refinance
- Buy and flip “as is”
- Wholesale Sales
Fixing Up Website Tips
BONUS REPORT #2 - NO
MONEY DOWN STRATEGIES
Overview
- Gradual Takeover
- Google AdSense
- Retail Credit Line
- Rights of First Refusal
- Partners
- Excess Inventory
- Tap into Existing Assets
- Lease with Option to Buy
Developing Your Own NMD Deal
ADDENDUM
Glossary
How
to Buy Established Websites with Little or No Money
Down
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